Local producers are in abundance yet unfortunately often ignored due to the preference of the consumer to make buying decisions based on convenience and price rather than freshness, flavour, quality and provenance. The quality of our food should be our primary concern for our health and longevity. An approach to living which involves skimping on the food bill so that you may afford possessions or treats is foolish. For many, buying from the supermarkets is just the ‘done’ thing but for those that value the quality, flavour and freshness of their food there are many reasons why sourcing from local producers is a worthwhile thing to do.

  • A closer relationship with the producer means that the consumer knows who, where and how produce is grown. It may also be easy to contact the producer directly.
  • The producer can improve the product through direct customer feedback.
  • Today, despite the promises made by large organisations the public cannot truly trust labelling on pre package foods produced from far away. The horse meat in beef burger scandal during 2013 is proof of this. The longer the supply chain the greater the chance of human error or deliberate deception by untrustworthy producers.
  • Quality and flavour may be superior because local produce is not handled or processed to the degree of supermarket produce sourced from abroad.
  • Superior freshness and flavour. Crops will be harvested when they are naturally ripened and may be harvested daily/weekly to suit demand.
  • Traditional and rare varieties of crops and livestock may be used and may be grown organically.
  • Better animal welfare, small scale and extensive rearing.
  • Farming practices may be more considerate to the environment because local producers cater on a small scale for the local community. With greater care and pride taken in their work.
  • Produce requires little or no transportation, treatment or preservation.
  • Many small producer may have organic status or be working closely to organic standards. Limiting chemical applications and using manual labour instead.
  • Some local produces have ‘pick your own’ facilities.